Being an author is a funny thing: everyone has heard of your job. (Unlike my husband – a systems architect.)
But people don’t know what it is I actually do. (My husband and I have that one in common.)
Whether you’re a writer hoping to publish a book or a kidlit lover who is curious about the process, this series is the place to find out what really goes into making books for kids.
I’m a writer, not an illustrator. So it may seem odd that I would start off a series on making picture books by talking about illustrations.
Yet, when I tell people about being a children’s book author, the number one thing people ask about is the illustration of my books.
It comes up in a variety of ways:
- How did you meet your illustrator?
- I want to publish a book – how do I find an illustrator?
- I’m an artist – can I illustrate your next book?
- How did you know what to put on each page?
But however the conversation starts, it inevitably leads to me dropping this truth bomb on them:
Children’s book authors do not pick our illustrators.
And then comes the flurry of questions:
- Wait, then how do you get an illustrator?
- How does the illustrator know what images to make?
- But…. what if the illustrator gets it wrong?
- And why does it work this way?
So let’s tackle these one at a time.
How Do You Get an Illustrator?
Editors and Art Directors are matchmakers. Once they acquire a manuscript (i.e. decide to publish it) they find the right illustrator to match with the text.
Sometimes they will ask the author’s opinion. Usually not.
Yes, this can really stress authors out – especially the first time around.
For I Pray Today my editor paired my manuscript up with Amandine Wannert who had already illustrated books for them in the past. I’ve never met Amandine – she lives all the way in France! But personally, I think it was a perfect match for this book.
How Does the Illustrator Know What Images to Make
Ready for another shock?
The illustrator decides what art to put on the page – along with the editor and art director.
Note that the author is not in that list of people.
Authors can give general guidelines. For instance, when I sent my editor the query for I Pray Today, I told her that the manuscript
“follows a child through his day, from waking with a “Good morning, God,” to getting tucked in at bedtime – always with a prayer on his lips:
Good morning, God. The day is new. I say my first small prayer to You.
Lord Have Mercy”
The last part is the opening of the manuscript. I never told them what to put on the page with it, yet it turned out perfectly.
Author’s can (very very occasionally) include an art note to explain what illustration needs to go with a piece of text. This is reserved for cases where the text doesn’t make sense without the art. Giving a note helps the editor to understand the text in the same way that a reader would – with both text and art together.
For example, one part of I Pray Today includes the text:
Dad says dinner’s piping hot. I stuff in food, but – oops, forgot.
Why does she say “oops?”
What did she forget?
Once you see the artwork, it makes perfect sense:
She forgot to pray first! In my manuscript, I included an art note to explain this: [ART: Kid starts eating before prayer.]
That’s the only art note in the whole manuscript because that’s the only one that was needed. Even then, I kept it to just what was needed to understand the text. I still left most of the decisions up to the illustrator: Who is at dinner? Are they at home, a restaurant, somewhere else? How will you show that she forgot to pray?
This came up recently. An adult reader contacted me on behalf of his child wanting to know: what are they eating?
Good question! I really had no idea, since I hadn’t made that decision. So I sent it off an email to my editor who said:
Good question! And she emailed the illustrator to find out.
I had fun polling my friends on social media while I waited for the answer. Most people guessed chicken nuggets with either fries or green beans.
Well, we were a little bit right:

All in all, it was a lot of fun finding out the answer. (Also, I really want to try those pommes noisettes.)
What If the Illustrations Are Wrong?
This is the whispered question that everyone is dying to know but nervous to ask.
Aspiring authors especially seem to struggle with this. It’s scary to give up control of something you have worked so hard on.
Ready for another shocker?
It’s not just your book. It certainly feels that way – as an author, you come up with a concept, agonize over every word, and revise until your fingers fall off. But with a picture book or board book, text and illustration work together. They’re a package deal.
And also: It almost always works out wonderfully. I have worked with three different illustrators over seven books and, each time, I was blown away by their work. Every. single. time.
This spread from Goodnight Jesus is a great example. I gave the editor general guidelines for the form of this book, just like I did for I Pray Today. I told them it was a bedtime story focused on giving kisses – a child works their way toward bedtime but giving, and eventually receiving, kisses. But I didn’t specify how that should be shown. In my head, I imagined the child in their family icon corner kissing icons then moving toward bed giving out kisses as they go.
Instead, the illustrator put the child into the icons. I had imagined a static version, but he made it interactive. That makes for a more engaging illustration and book. Plus you can see both the love the child is giving AND the love the child is receiving. That’s a deep theological statement – but boiled down to a child’s level.
The two images together in ways I didn’t consider. Notice how the position of the two babies are mirror images of one another. Even Jesus’ body language mirrors Mary’s – each is cuddling a baby they love. That makes the images work together both on an aesthetic level,and a theological level.
The illustrator didn’t just show my story, he added to it in ways that deepened it. He brought a fresh perspective that allowed him to expand the story in meaningful ways. Which bring us to our next question:
Why Does it Work This Way?
Separating the text decisions from the illustration decisions isn’t a cruel thing done by evil editors. They are giving both artists – author and illustrator – the freedom to do their best work. I am not a visual artist. I don’t have the training or experience to make decisions about artwork.
No, the child in your book probably won’t look exactly like your granddaughter. The illustrations may not match what you envisioned. That doesn’t make it wrong.
If you can go in with an open mind, you’ll be able to appreciate the exceptional artwork that has been carefully crafted to enhance your story.
Secretly, I think that the editor’s and illustrator’s jobs are to make the author look good. The editor wants this book to succeed. The illustrator wants to produce excellent illustrations. All of which makes my book stronger and better than I could make it on my own.
So, no, authors don’t have illustration decisions about their books. But that’s just fine.
Next time I’ll share what the illustration process looks like for illustrators. We’ll pick up after the editor has paired them with a book text and see what it’s like from that side of the equation.
How do you submit artwork to be considered an illustrator for any books?? Or get to be on their “ list?”
Good question! My next post will cover illustrations from the illustrator’s perspective and this will be addressed. If you want a short answer while you wait, check out this page: https://www.scbwi.org/online-resources/frequently-asked-questions/
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